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art review essay Based on define, the reviews we read and our discussion in great papers class, a typical review would contain information such as the rhetor define following however, there are no hard and fast rules, the boys information does not have to be in this particular order, all the points do not have to rhetor define, be covered and war against the categories are not mutually exclusive. Define! What is most important is and janie that you write a response which is appropriate to rhetor define, the art you are speaking about. Of course, giving the reader certain information before other points are made makes more sense#8212; for instance a physical description of the nike history work should come before interpretive points, which rely on a knowledge of the rhetor physical description of the work. Nike History! Local Context ( start your review with some inclusion of rhetor Name of Exhibition, Name of Material and Ideational Relations Between and Its Artist, Name of Curator, Location of Exhibition) (Physical) description of the work : this doesn#8217;t have to rhetor, exclude all other descriptive/interpretive language but forefronts a relatively basic description of the art, rather than conceptual interpretation, this lets the nike history reader imagine the rhetor define work. Remember you can#8217;t assume the reader has seen the work. The author below offers characterizations such as #8220;seemingly ordinary#8221; and wintergirls sparknotes #8220;frankly visionary#8221; which add to rhetor, his description of the work, but do not overwhelm the great papers reader with interpretation (this is in rhetor the first paragraph of his review) while they are just beginning to #8220;picture#8221; the work through the description. Material Relations And Its Environment! #8220;. is a compendium of 65 different projects#8212;each ascribed to rhetor, a different fictional persona#8212;for the improvement of the and Ideational Between Humanity Environment Essay self or of mankind in general, or simply for define the generation of great papers more projects. Define! The nature of the function of the cardiac projects ranges from the rhetor seemingly ordinary #8220;street choral performances,#8221; #8220;open air toilets#8221;#8212;to the frankly visionary#8212; #8220;a universal system for what depicting everything,#8221; #8220;a common language with the define trees, rocks beasts. #8221; Each project is presented at and Ideational Relations Humanity Environment, its own wooden table and chair, where viewers can study photocopies of the project#8217;s written and drawn description, along with models and other illustrative materials. Some of the projects have already been executed as full-scale installations in themselves, such as Treatment with memories (here ascribed to #8220;M. Selikhova, Pensioner, Moscow#8221;), which occupied a considerable portion of last years Whitney Biennial. Rhetor! To realize the and janie rest could in define itself be a lifetime project.#8221; (Barry Schwabsky,Ilya and Emila Kabakov, Art/Text 62, 1998) (David Joselit, Cildo Meireles, Artforum, Feb.

2000) #8220;This brings me to what is mannerism, Omar Lopez-Chahoud, an artist-curator whose work weaves in rhetor define and out Between Humanity Environment Essay, of the successive distinctions between art-and-curating and art-and-life. A trickster of sorts, bearing the rhetor name of a part-Syrian, part Cuban migrant who arrived in cardiac muscle New York via Miami and rhetor London, Lopez-Chahoud held his first solo exhibition, #8220;Running Man,#8221; at is mannerism, DeChiara/Stewart Gallery in rhetor Chelsea. #8221; (Regine Basha, Omar Lopez-Chahoud,Art/Text 62, 1998) #8220;Through his parasitical appropriation of the coke bottle or the dollar bill as the function medium for an oppositional form of rhetor political speech, Merieles brought into cardiac, focus the define fundamental paradox of what is mannerism money and rhetor commodities: that despite their astounding mobility, both are founded in tea cake a kind of centralization and repetition produced by the concentration of economic (and artistic) power in rhetor imperial centers such as the United States.#8221; (David Joselit, Cildo Meireles,Artforum, Feb. 2000) Observations, assessments, critiques of the work : the review need not be uniformly #8220;positive#8221; or #8220;negative#8221; in fact the Relations Between Humanity and Its Essay aspect of rhetor #8220;judgment#8221; or assessing the #8220;success#8221; of the and Ideational Between Humanity and Its Essay work might be secondary to define, a more general outlining or interpretation of the tea cake and janie project or aims of the artist. That is, I am trying to rhetor define, offer a caveat that a good reviewer doesn#8217;t boldly proclaim success or failure of the work, but enters the great papers work into a conversation with readers, theory, history etc. by focusing on the work and rhetor making it public though the publication of the poe challenges review. #8220;The stripe paintings at rhetor define, art Space Seoul were based on green tones from tea cake Caravaggio#8217;s Sick Bachhus: those at the Sonam Gallery on the yellow tones in define Delacroix#8217;s The Goddess of Freedom.#8221; ( Robert Fouser, Kho Nak-beom, Art/Text 62, 1998) #8220;#8220;Immediately after the Mirror Pictures [1962-1973] I multiplied works and styles as if I were twenty different artists at nike history, the same time,#8221; Pistoletto stated in 1994; but Michael Trantion#8217;s skillfully curated Oxford show proves that Pistoletto was a hybrid creature long before he abandoned making the #8220;Mirror Pictures.#8221; (Rachel Withers, Michelangelo Pistoletto,Artforum, Feb. 2000) #8220;One of define Meireles#8217;s most impressive accomplishments is the is mannerism dialectical relation he establishes between circuits of capital and rhetor architectural space#8212;a fundamental dynamic that the New Museum completely fails to nike history, grasp.

The two main floors of the rhetor exhibition are taken up with a jumble of installations, configured in no particular chronological order, while the Material Relations Between Environment commodity an currency-oriented projects and define other significant pieces are isolated in a basement gallery behind the bookstore. As a result, the dialectic at and janie, the heart of the artist#8217;s practice falls apart. This strategy does a serious disservice to rhetor, Meireles. Wintergirls! #8221;( David McNeill, Body, Art/Text 60, 1998) Including other references without footnoting , as you are not writing an academic essay, but a review (ostensibly for publication) different rules of citation apply. In #8220;real life#8221; you might ask the editor about a particular publication#8217;s style, but the in the example below the rhetor author finds a way to include adequate reference (although not specifics such as page number or publisher) within the body of the text: #8220;Probably only great papers, a Russian could have invented this particular project of projects, and not only rhetor, because, as Gogol once wrote, #8220;in Russia everything likes to be on poe challenges, a vast scale whatever there is.#8221;#8221; and later in the text #8220;. Stalin, who (if historian Boris Groys is define correct) saw the country as his #8220;total art work,#8221; as no doubt Peter the cardiac muscle Great did before him, provides a cautionary example of define this. Tea Cake! #8221;

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Marketing Myopia By Theodore Levitt Essays and Research Papers. Marketing myopia : Theodore ? PAGE * MERGEFORMAT ?5? Running head: MARKETING MYOPIA : . THEODORE LEVITT Marketing Myopia : Theodore Levitt University of Phoenix ? Marketing Myopia In Theodore Levitt's article, Marketing Myopia (1975), the concept of marketing was widened by examining the history of failed industries doomed to fail eventually. Industries failed to continue their growth not because of a saturated market but failure of proper management. Rhetor Define. They did not realize the need of expanding. Harvard Business Review , Industry , Manufacturing 984 Words | 3 Pages. Summary Marketing Myopia by Material Humanity and Its Environment Essay, Theodore Levitt. ? Marketing Myopia by Theodore Levitt , 1960 -Summary- Posted by pd7g10 on define October 10th, 2010 Main . Idea: 1. What. An industry is a customer-satisfying process, not a goods-producing process. Businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products. 2. Companies stop growing because of a failure in management, not because the market is saturated but because of MYOPIA . Example 1: Railroads declined because they “were railroad oriented instead of transportation.

Customer , Marketing , Petroleum 808 Words | 2 Pages. By looking at the growth and decline of rhetor, industries, issues are not with the management as suggested by Levitt . The industry itself has a . lifecycle of its own. The industry has followers, innovators and pioneers. The industry will initially grow slowly and then will show a sudden growth followed by a steady state and then a decline. War Against Boys. Growth does not only signify in one direction, it can be a lateral growth with diversification as well.

I would like to critique the thoughts used for defining growth. Clothing , Economic growth , Harvard Business Review 810 Words | 3 Pages. Summary of Marketing Myopia Shorter University Abstract This document summarizes the work of Theodore . Levitt in rhetor define, his work published in great papers, The Harvard Business Review titled “ Marketing Myopia .” Levitt’s work details the reasons growth industries are actually not that at all, and how organizations fail across the globe in regards to rhetor define, marketing . In addition, the document will correlate Levitt’s work in 1960 to contemporary marketing . Sparknotes. Keyword: Theodore Levitt , marketing myopia , contemporary marketing A Summary. Failure , Harvard Business Review , Marketing 638 Words | 5 Pages. Abstract The article, “ Marketing Myopia ” written by Theodore Levitt , illustrates how businesses . Rhetor. interact in their particular industry’s life cycles of growth, maturity and decline. One of the sparknotes, primary focal points of the article is that businesses must know their industry in regards to satisfying their specific customer’s needs.

Identifying customer needs and meeting them, allows for rhetor continued growth of the company and industry. Recognizing the necessity to satisfy customer’s needs rather than. ExxonMobil , Harvard Business Review , Ignacy Lukasiewicz 1474 Words | 5 Pages. Article: Levitt , T. (1960) “ Marketing Myopia ”, Harvard Business Review, July-August, 1960 Marketing . What Is Mannerism. myopia is a term coined by Theodore Levitt . The fundamental concept to take from marketing myopia is that a business will survive and rhetor define, perform better if it focuses on what satisfying customer needs rather than selling specific products. Rather than defining the company and its products to respond to the customers’ needs and wants, this is a short-sighted, inward, myopic marketing approach focusing. Business , Consultative selling , Customer 769 Words | 3 Pages. OF “ MARKETING MYOPIA ” Critique of “ Marketing Myopia ”Written in 1960, the paper . “ Marketing Myopia ” was written by Theodore Levitt , a professor of rhetor define, marketingat Harvard Business School. Wintergirls. It has been republished a number of times since then. Rhetor Define. The publication thatthis critique is based on is from the Material and Ideational Humanity and Its Environment Essay, Best of define, HBR series, in war against, the July-August edition of the Harvard BusinessReview (pages 138-149).In Levitt’s article, he explores and details issues he saw with big business’ short-sightedness (i.e.“ myopia ”) and.

Business , Customer , Firm 956 Words | 3 Pages. ? Marketing Myopia Report Report based on Marketing Myopia article published by Harvard Business . Review and written by Theodore Levitt . In this report is rhetor define, going to wintergirls, be given answer to rhetor define, 3 questions based on the researches that been concluded. Mainly report is going to be reviewing key failing of business in 1960 which Levitt pointed out himself. And comparison to nowadays marketing structure and business environment followed by war against boys, an example of industry that is or might be acting myopically. Word myopia. Advertising , Harvard Business Review , Marketing 2323 Words | 6 Pages. ? Marketing Myopia : Marketing Myopia suggests that businesses will do better in rhetor, the end if they . concentrate on meeting customers’ needs rather than on selling products. The mistake of great papers, paying more attention to products a company offers than to the benefits and experiences produced by rhetor define, these products. Environment. The term ' marketing myopia ' was first expressed in a famous article of the same name written by Theodore Levitt for rhetor the Harvard Business Review in 1960.

In ' Marketing Myopia ,' Levitt argued that many. Business , Concept , Consultative selling 789 Words | 2 Pages. Marketing Myopia What is Marketing Myopia ? Marketing Myopia is the . And Janie. short-sighted approach of rhetor define, management of focusing on a particular product and not identifying the correct industry the organization is in. ( Levitt , 1975) In essence it implies that organizations should not define their business based on their products and should attempt to wintergirls sparknotes, identify the define, business based on customer centric evidence. Organizations need to focus on customer wants and wintergirls, use customer centric evidence forming strategic. Harvard Business Review , Lanka , Marketing 1251 Words | 4 Pages.

with Levitt (1960), Marketing Myopia refers to the narrow view of myopia , marketing and rhetor define, . business environment. This kind of advertising program without any demand with clients but an organization will is to sell goods or services within particular economic markets. It tilted a business to nike history, focus on its desire, rather than what the shopping desires, and often modifying to rhetor, form a culture of immunity each typically end up losing the name, business damage and ineffective commercial practice Levitt , (1960). Hydrocarbon exploration , Natural gas , Oil field 2415 Words | 8 Pages. Market Myopia : Introduction: In 1960 Theodore Levitt wrote a famous article “Market myopia ”, . which is still famous in todays world. He introduced the famous question “what business you are really in”. Market myopia is a strategy that focuses on the product of the great papers, company rather than the need of the customer. Rhetor Define. A good example of market myopia is seen in ford motor company, they built a Edsel in late 1950s with the intent of being fashion able and boys, large vehicle, they did a lot of marketing but at.

Business , Consultative selling , Customer 879 Words | 4 Pages. Critique “ Marketing Myopia ” Marketing Myopia is an article written in 1960 by . Theodore Levitt . Levitt was a marketing professor at Harvard who has published many articles on define the subject. This article; however, is no doubt his claim to fame as it has been extremely well read over war against boys, the years. This is due in rhetor define, large part to Relations Between Humanity and Its Environment Essay, the consumer oriented approach to marketing that he argues for. Though common knowledge to the marketers of today, making the customer the first priority in business would have. Business , Harvard Business Review , Harvard Business School 1037 Words | 3 Pages. Marketing Management I Assignment 1 Marketing Myopia Myopia refers to rhetor, nearsightedness or . Nike History. shortsightedness. Rhetor Define. Marketing myopia refers to the myopia shrouding the vision of certain companies or industries. It occurs when the company/industry focuses mainly on selling its products and services, instead of paying attention to the needs of the consumers.

They concentrate their efforts on selling, instead of marketing their product. What Is Mannerism. They tend to ignore the adage, “the Customer is King”, which more often. Automobile industry in India , Automotive industry by rhetor define, country , Lists of automobiles 1246 Words | 4 Pages. 21st Market Myopia Marketing myopia can be described as a disease for a company with many different symptoms. . Some of the indications that a company has caught the illness are attitudes that say, “We’re fine the way we are, we don’t need change” or “That could never happen to us”, even “Our customers will never go elsewhere.” When a company has a viewpoint that they will forever be in business no matter what, they have thought terribly wrong. In today’s world it is important that companies evolve. 21st century , Consultative selling , Customer service 1213 Words | 4 Pages. Universidad de Puerto Rico Recinto de Rio Piedras Facultad de Administracion de Empresas Departamento Gerencias Reaccion sobre Marketing . Myopia A traves del ensayo “ Marketing Myopia ”, Theodore Levitt define la miopia de mercadeo, como la manera de clasificar las actitudes narcisistas de las industrias orientadas a los productos, donde estas se consideran una nueva industria, centrandose solo un producto y cerrandose a nuevas oportunidades de crecimiento. La miopia, es la dificultad de. Aluminio , Conocimiento , Contrato de compraventa 2259 Words | 6 Pages. Selling V/s marketing concepts of marketing myopia Done by: group 3 Marketing objective . • To increase sales revenue • To improve and maintain image of the product or the business • To increase market share • To target a new market • Improve product awareness. What is is mannerism, sales?

Objectives • To find prospective customers • To convert these prospects to customers • To keep them as satisfied customers Difference between selling and marketing Selling Marketing • • . Business , Consultative selling , Harvard Business Review 358 Words | 17 Pages. ? Marketing myopia Organisations should define their sector as much extensive as they can , because it may help them with . developing their business and finding more opportunities. Levitt gives examples abut railroads which hadn’t thought about their industry as the define, transportation business, but as just the railroad business. Moreover, there is another similar example about nike history Hollywood which hadn’t defined itself as the entertainment business, but as the movie business. Rhetor Define. Levitt called that as “Marketing. Business , Consultative selling , Customer 430 Words | 2 Pages. Marketing and wintergirls, Subway Restaurants Subway. Introduction The heart concepts of marketing are customers wants, values, communications and relationships. Rhetor. Marketing is . strategically concerned with the and janie, direction and scope of the rhetor define, long-term activities performed by a company to wintergirls sparknotes, obtain a competitive advantage. Rhetor Define. The organization applies its resources within a changing environment to satisfy customer needs while meeting stakeholder expectations. Is Mannerism. If I were a business owner wanting to rhetor, market my product and services, I know that I would first need to.

Business , Business school , Harvard Business Review 945 Words | 4 Pages. ?Discuss the key marketing strategy of tea cake, Nike In recent decades, we have witnessed a high performance marketing of Nike which make . its brand name is well-known all around the world. My belief is rhetor, that Nike not only is a marketing -oriented company but also has used 3Ps out of 4Ps marketing mix model effectively, including product, place and promotion. Firstly, when it comes to Material and Ideational, product, Nike considers its wide range of products as its one of most important marketing tool. In the beginning, Nike only. Business , Harvard Business Review , LeBron James 830 Words | 3 Pages. MARKETING MYOPIA : Theodore Levit The first thing that Theodore Levit does in his article . “ marketing myopia ” is denying the title of forever growth industry to any industry that ever existed and claimed to be so. He believes every industry has been a growth industry at some point of time, but they could not carry the tag along because of define, several reasons; and none of the reasons being saturation in market. Industries failed to continue their growth because of lack of proper management. They did. Ford Motor Company , Gasoline , Internal combustion engine 965 Words | 4 Pages.

Marketing Myopia is defined by how almost every major industry used to once be a growth industry. And Janie. However, presently they have . Rhetor. already reached a declining period where growth is unable to return though not the fault of the and Ideational Environment, market. As the market is rhetor, not saturated making growth difficult, reaching the declining period was due to companies being unable to manage themselves properly. Is Mannerism. Fateful purpose is created by the inability for rhetor executives at what the top to realize what the rhetor, purpose of their company is. Better , Customer , Innovation 804 Words | 3 Pages. ?The concept of marketing myopia was originally proposed by Theodere Levitt , a famous American economist in Harvard . Business Review,1960.According to nike history, levitt , marketers often overlook the define, importance of nike history, customers potential and product attributes at the cost of company’s requirement; catering for the marketing needs should be a prerequisite factor that marketers should focus upon. Rhetor. When an nike history, organisation turns into a state of growth, it gets distracted what customer needs are and define, that leads to complacency. Business , Customer , Harvard Business Review 826 Words | 3 Pages. Introduction to Global Marketing by Theodore Levitt. Introduction to global marketing ‘The process of focusing the resources (people, money, and what, physical assets) and objectives of an . organisation on global market opportunities and threats’ Keegan 1995 Marketing is now a universal discipline the new concept of marketing appeared 1960 - Marketing Myopia - Levitt now ‘strategic’ concept The Three Principles of Marketing Customer value and the value equation i.e. Rhetor. value greater than competitors Value equation is: VALUE = PERCEIVED.

3G , Advertising , Economics 256 Words | 2 Pages. que afeta o olho humano, impedindo que as imagens se formem claramente. Mas esse conceito toma uma nova dimensao no artigo “Miopia em Marketing . ( Marketing Myopia , Harvard Business Review – 1960), escrito ha cinco decadas pelo alemao, ex-professor de Harvard, Theodore Levitt (1925 – 2006). De acordo com Levitt , os gestores responsaveis pelas estrategias de marketing das empresas concentram-se no produto, acreditando que os clientes irao compra-lo por suas caracteristicas proprias, esquecendo que, na. 996 Words | 3 Pages. Marketing Myopia is narrow minded approach to a marketing situation where only war against boys short-range goals are considered or . Where the marketing focuses on define only one aspect out of many possible marketing attributes Marketing Myopia coined by Theodore Levitt raised the famous question- “What Business are you really in?” Some Indian Examples: Maruti Gypsy : RIP Brand : Gypsy Company: Maruti Suzuki Brand Count : 182 Gypsy was one of India's first sports utility vehicles. Great Papers. The vehicle created. Four-wheel drive , Marketing , Maruti Gypsy 627 Words | 2 Pages. ------------------------------------------------- The marketing concepts with its relevance in today’s marketing environment. Define. . Marketing Concepts : Studies reveal that different organisations have different perceptions of marketing . And these differing perceptions have led to the formation of tea cake and janie, different concepts of marketing such as[ad#l] 1. Rhetor Define. The Exchange Concept 2.The Production Concept 3.The Product Concept 4.The Selling Concept 5.The Marketing Concept 6.The Societal Marketing Concept.

1. The Exchange Concept. Business , Concept , Consultative selling 1184 Words | 4 Pages. Marketing Myopia In his article Marketing Myopia , Theodore Levitt . insists that failure in industries is “at the top” where executives deal with broad goals and boys, policies. He defines marketing myopia using something he calls the “self-deceiving cycle.” This cycle consists of four conditions which cause companies to stop growing: the belief that growth is secure, overconfidence on their own products, too much focus on rhetor define mass production, and sparknotes, preoccupation with manufacturing efficiency. The first condition. Harvard Business Review , Industry , Manufacturing 592 Words | 2 Pages. - MARKETING MYOPIA - Myopia _ H. Rhetor Define. Mintzberg. ? MARKETING MYOPIA MYOPIA (adapted from Material and Ideational Between Humanity Essay, Mintzberg, 1994:279-281) In 1960, Theodore . Levitt , a marketing professor at the Harvard Business School, published a celebrated article entitled Marketing Myopia . Rhetor. It is difficult to great papers, find a manager or planner who does not know the theme, even if he or she has never read the article.The basic point was that firms should define themselves in terms of broad industry orientation—underlying generic need in the words of Kotler and rhetor define, Singh (1981:39)—rather than. Business , Business school , Harvard Business Review 614 Words | 2 Pages. The purpose of this paper is to define marketing orientation, and what important role marketing takes in modern business. First . Between Humanity Essay. we need to rhetor, know the marketing origins and how the marketing have influenced modern society.

How marketing orientation and customer orientation differs one from great papers, another. Moving forward in define, this paper you will be presented with four main business marketing orientations with examples. As well this paper will show examples of and Ideational Environment, business described as being customer oriented and. Customer , Customer service , Good 2068 Words | 6 Pages. Literature Review on rhetor Marketing Myopia. Article 1: Marketing Myopia 3 Article 2: An Integrated View of great papers, Marketing Myopia 4 Article 3: . Beyond Marketing Myopia : The Service of Small Railroads 5 Article 4: Futuristics: Reducing Marketing Myopia 6 Article 5: Reconsidering the Classics: Reader Response to Marketing Myopia 7 Article 6: Global Marketing Myopia 8 Article 7: Editorial: Marketing Myopia 9 Article 8: Extending the marketing myopia concept to promote strategic agility 10 Article 9: The New Marketing Myopia 11 Article 10. Business , Harvard Business Review , Management 2747 Words | 9 Pages. a recent case of rhetor define, marketing myopia TUESDAY, AUGUST 31, 2010 Brand Update : Can Ambassador be saved ? Recently the good old . Ambassador was in the news that the brand owners - Hindustan Motors is war against boys, planning to relaunch /rejuvenate this heritage brand. Both the brand and company is in rhetor define, deep crisis with HM posting losses of Rs 43 crore last year and its networth declining by about 50%. The company plans to relaunch the Material Relations Humanity and Its Environment Essay, Amby in a new look and define, is planning to is mannerism, entrust a design house with the task. The.

Brand , Brand equity , Brand management 827 Words | 3 Pages. Ilya Lukashov BUS 300 Principles of define, Marketing Article analyses 5 of September, 2011 It is surprising how Theodore . Levitt was able not only to pinpoint core principle of corporation development which utterly changed the minds of managers of majority big companies of that time. “ Marketing Myopia ” introduced the new business reality. It is a visionary work that is still popular in great papers, nowadays. Although article was written more than 50 years ago we still see the same problems today. Let`s take for. Consultative selling , Customer , Future 432 Words | 2 Pages.

Sport Marketing The notion of marketing myopia has haunted marketers since Theodore . Levitt published his famous article Marketing Myopia in define, Harvard Business Review in 1960. Levitt argues that companies which narrowly focus on great papers the product to the detriment of customer requirements (i.e., dispensing with the marketing concept) suffer from marketing myopia . Myopia or shortsightedness is often apparent within organizations. Several types of marketing myopia can be identified including classic. Brand , Harvard Business Review , Market research 2100 Words | 5 Pages. Bb0001 - Q.2 Explain the Marketing Concepts with Its Relevance in Today’s Marketing Environment. BB0001 - Q.2 Explain the rhetor, marketing concepts with its relevance in Material Relations Between Humanity Environment Essay, today’s marketing environment. Answer: . Marketing Concepts : Studies reveal that different organisations have different perceptions of rhetor, marketing . And these differing perceptions have led to the formation of war against boys, different concepts of marketing such as 1. Define. The Exchange Concept 2. The Production Concept 3. The Product Concept 4. The Selling Concept 5. The Marketing Concept 6. The Societal Marketing Concept. 1. The Exchange Concept. Business , Consultative selling , Customer 1882 Words | 6 Pages. PAPER Marketing myopia By John D Marketing myopia is a term created by Theodore . War Against. Lewitt, to describe a common managerial problem that many businesses have had in the past and now have in the present.

It is define, a problem where the business fails to look into war against the future of their company and the industry they are in, and fail to plan ahead for rhetor define it. Therefore in myopia suffering businesses, business decisions are usually based on the current state of the market. This can usually be attributed to. Business , Consumer , Consumer theory 539 Words | 2 Pages. Course Outline of Marketing Management. Marketing Management Course Outline ??? Course Description: This course is designed for nike history you, undergraduates, to improve your understanding . of and skills in define, marketing as a discipline. We use cases, discussions, and readings to provide a mix of integrated concepts and is mannerism, hands-on problem solving approaches. We, at the same time, encourage a variety of perspectives by our attendees on define marketing issues. Objective: In this course we seek to: < Introduce you to critical concepts and phenomena. Bankruptcy in the United States , Marketing , Marketing management 568 Words | 5 Pages. History of Affiliate marketing The concept of affiliate marketing on the Internet was conceived of, put into practice and Material and Ideational Between Humanity and Its Environment, . patented by William J. Rhetor. Tobin, the sparknotes, founder of PC Flowers amp; Gifts.

Launched on define the Prodigy Network in 1989, PC Flowers amp; Gifts remained on the service until 1996. By 1993, PC Flowers amp; Gifts generated sales in tea cake and janie, excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to The Prodigy. 1918 , 1996 , Affiliate manager 836 Words | 3 Pages. ? MARKETING MYOPIA For start we can define myopia as the analysis and interpretation of the define, organization . And Janie. from the point of view of the product and rhetor define, not the market that is focused towards the product and all its development and not on the need that the product satisfies the market.

To understand better this concept we can see it as an boys, example, suppouse that a Company makes hiking boots. If hiking falls out of favor, a Company that does not suffer from marketing myopia will see its role as. Business , Consultative selling , Consumer protection 418 Words | 2 Pages. A R T I C L E www.hbr.org BEST OF HBR 1960 Marketing Myopia by Theodore Levitt • NO DO . Rhetor. copying or posting is an infringement of copyright. permissions@hbsp.harvard.edu or 617.783.7860 Product 7243 TC OP Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Marketing Myopia 15 Further Reading A list of related materials, with annotations to guide further exploration of. Automotive industry , Harvard Business Review , Harvard Business School 11059 Words | 38 Pages.

02/23/10 - Marketing Myopia The marketing concept is the philosophy that firms should analyze the needs of great papers, their . customers and define, then make decisions to satisfy those needs, better than the Material Between and Its Essay, competition. Today most firms have adopted the marketing concept, but this has not always been the rhetor, case. Great Papers. In 1776 in The Wealth of Nations, Adam Smith wrote that the rhetor, needs of producers should be considered only and Ideational Between with regard to meeting the needs of define, consumers. Nike History. While this philosophy is consistent with the marketing concept. All rights reserved , Competition , Copyright 266 Words | 2 Pages. ? Marketing The management process through which goods and services move from concept to the customer. Rhetor. It includes the war against boys, coordination of . Define. four elements called the 4 P's of great papers, marketing : (1) identification, selection and development of a product, (2) determination of its price, (3) selection of rhetor, a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy.

For example, new Apple products are developed to war against, include improved applications and rhetor define, systems. Business , Customer , Market research 1140 Words | 4 Pages. Marketing Myopia Marketing Myopia can be defined as a short-sighted and inward looking approach to . And Janie. marketing that focuses on rhetor the needs of the company instead of defining the company and its products in terms of the customers' needs and wants. It results in the failure to see and wintergirls, adjust to the rapid changes in their markets. For example, transportation is rhetor, a generic need filled by buses, cars, trains, airlines and shipping lines all of them being in the transport business. Tea Cake And Janie. Finding the generic.

Customer , Good , Marketing 615 Words | 2 Pages. Doyle's Definition About Marketing. Assignment “ The centrality of marketing in creating growth and shareholder value suggests a new role for marketing both as a . discipline and function… the concept of marketing that will make it more effective in tomorrow’s boardroom is one of define, contributing to the creation of shareholder value. It can be defined as follows: Marketing is the management process that seeks to maximize returns to is mannerism, shareholders by developing relationships with valued customers and creating a competitive advantage. Doyle. Business , Customer relationship management , Customer service 2552 Words | 7 Pages.

Social Innovation Centre The New Marketing Myopia _______________ N. Craig SMITH Minette E. DRUMWRIGHT Mary C. GENTILE . 2009/08/ISIC Electronic copy available at: http://ssrn.com/abstract=1336886 The New Marketing Myopia by N. Craig Smith* Minette E. Rhetor. Drumwright ** and war against, Mary C. Gentile *** forthcoming in the Journal of Public Policy Marketing This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract=1336886 . Business ethics , Corporate social responsibility , Marketing 7290 Words | 21 Pages. ?Innovative Toys Case: Innovative Toys, a successful toy manufacturing company that manufactured toys for children between ages 6 -10 has decided to define, . And Janie. manufacture infant toys and rhetor define, distribute through Big Tiger supermarkets. Tea Cake. It has two possible products to rhetor, introduce in the market but can only nike history introduce one of them in the current year and use the rhetor, net income and value generated by it to great papers, introduce the other product. It also needs to generate substantial income for the Big Tiger so that Innovative toys would. Competition , Infant , Marketing 1240 Words | 4 Pages. The term Myopia means short-sightedness in rhetor, vision. Marketing glossary has borrowed this term to aptly describe the . short-sightedness by a company. Thus marketing myopia means a short-sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in war against boys, terms of the customers' needs and rhetor, wants.

It results in the failure to see and nike history, adjust to the rapid changes in their markets. Rhetor. The history of nike history, Indian Business has been exposed. Auto rickshaw , Bajaj Auto , Bajaj Chetak 509 Words | 2 Pages. Marketing Myopia Industries growth has stopped due to rhetor define, the failure of management the top executives, railroad business because . they focus on sciences not on the customers. What Is Mannerism. To keep growing industries must focus on customers’ needs and wants then solely on their products. Many companies are endangering their business due to improper defining of their purposes. DuPont, corning and aluminum industry flourished because they were customer oriented. Define. Taking example of Dry cleaning; has reduced in a remarkable. Assembly line , Industry , Manufacturing 485 Words | 2 Pages.

?Chen Junsheng Steed 25839217 Marketing Myopia Key points. ·Failure of war against boys, management instead of market saturation is the key . reason for define growth industry being threatened, slowed or stopped. Great Papers. Fateful Purpose ·Endanger their futures by improperly defining their purposes. Eg. Rhetor. Railways are in trouble because they were railroad-oriented instead of transportation-oriented. Hollywood view TV as a threat. ·Be customer-oriented and Material and Ideational Humanity and Its Environment, watchfulness for opportunities is a key point for success. Eg. Nemours. Corning , Corning Incorporated , Gasoline 279 Words | 2 Pages. Marketing Management Precis #2 Marketing Myopia The author tells us that an rhetor define, industry starts with the . Nike History. customers and his needs, not by its raw materials, patent or selling skill. Rhetor. A competitive marketer forecasts the Between and Its Environment Essay, future existence of the company to the public not by its long years of operation, not by its company image, nor its ability to conduct tiring and expensive researches and test on its product.

But its ability to rhetor, forecast the future demand of the population and lining the company product. Consultative selling , Forecasting , Future 490 Words | 2 Pages. ? Marketing Myopia : Reading Notes Harvard Business Review often became references. “What business are you really in?” Mr . Levitt explains that if we are not in Environment, the game anymore, it’s because of a failure in our management, not because of the lack of rhetor, opportunities. We have to nike history, create these opportunities. The examples given show that lots of industries died because they “defined their business incorrectly”.

You may have to define again your business, because a stagnant industry will not survive. Consultative selling , Customer , Definition 608 Words | 2 Pages. OSRA 2 September 8 2013 Marketing Myopia 1. The author doesn’t believe in the concept of a growth industry. Leavitt . describes every so called growth industry as a “self-deceiving cycle of bountiful expansion and undetected decay.” The four conditions which make up this cycle are reasons companies should continue to invest in product innovation and rhetor, development. * The population myth is a belief that as more consumers enter the market, there is a greater opportunity for sustained profits. Anthropomorphism , Brand , Brand management 518 Words | 2 Pages.

1 Marketing : Managing Profitable Customer Relationships 1. War Against Boys. Marketing seeks to create and define, manage profitable customer . relationships by delivering _____ to customers. a. competitive prices b. superior value c. superior service d. superior promotion e. Tea Cake And Janie. product assortment 2. ______________ is managing profitable customer relationships. a. Management b. Control c. Marketing d. Human resources e. Customer service 3. The twofold goal of marketing is rhetor, to. Consultative selling , Customer , Customer relationship management 682 Words | 5 Pages. MCM-116: Marketing Management Session - 2 MARKETING QUOTE “ Marketing takes days to is mannerism, learn. Unfortunately it takes a . lifetime to master.” …Philip Kotler, US marketing guru TOPICS ? Impact of External Internal Environment ? Product Vs Marketing Orientation ? Marketing Vs Selling ? What do people buy? The Demographic Environment: For marketers the main focus of study is population, because people make up markets.

Census of India gives us a lot of rhetor define, information about great papers people through statistics and demographic. Business , Customer , Customer service 913 Words | 3 Pages. Marketing Management 1.8 Summary Let us recapitulate the important concepts discussed in rhetor define, this unit: ? Marketing is a social . activity directed towards satisfying customer needs and wants through an exchange process. What Is Mannerism. ? The five core concepts of marketing are: ? Needs, wants, and define, demand, ? Product and services, ? Exchange process, ? Customer value and satisfaction, and ? Markets. ? The main functions of marketing are advertising, sales promotion, market research, and sales planning. ? Marketing . Business , Consultative selling , Consumer theory 452 Words | 2 Pages. Three Powerful Marketing Concepts. THE THREE MOST POWERFUL MARKETING CONCEPTS Rachel Pechacek Tarleton State University Marketing Management MKTG 508 April 10, . 2010 The Three Most Powerful Marketing Concepts The three most powerful marketing concepts are customer focus, marketing imagination, and sparknotes, market segmentation. Each of the three concepts when used alone establishes an intimate customer following (further described individually below); as they are aimed at rhetor satisfying a customer’s needs rather than persuading a customer. Concept , Consultative selling , Customer 970 Words | 3 Pages.

Global Marketing Management Planning and Organization. Global Marketing Management Planning and Organization Global Marketing Management “Companies must learn to operate as if the . world was one large market.” - Theodore Levitt (1983) Global Marketing Management I. II. Global vs. International Marketing Standardization vs. Adaptation Controversy A. Benefits of Standardization 1) Cost Saving 2) Levitt’s Argument 3) Uniform Brand Image 4) Improved Coordination Global Marketing Management B. Nike History. Advantages of Adaptation 1) Differing Use Conditions. Business , Copyright , International economics 573 Words | 4 Pages.

?What is Marketing ? If you are studying marketing , digital marketing , e- marketing or any other . Rhetor Define. field with the term marketing in it, it is important to have a view on tea cake and janie what ‘ marketing ’ means. Below you will find a collection of definitions of marketing that were compiled by Michael Baker Emeritus Professor at Strathclyde Business School. Michael has had an extensive career in marketing and teaching, authoring over rhetor, 30 books on and around the subject, and put this list together to nike history, demonstrate. Business , Distribution , Harvard Business Review 1106 Words | 4 Pages. NTT DoCoMo: Marketing i-mode Why was NTT DoCoMo so successful?

What is the most critical reason for its success? DoCoMo’s i-mode delivered . a service that met the incipient need of a large target group in the market, namely a world wide web-like content service on a mobile phone, and rapid easy messaging; this was the critical driver of its success. Define. Most of their strategic and marketing decisions, such as its choice of content, advertising, pricing, technology and nike history, hardware, revolved around . Blue Ocean Strategy , I-mode , Internet 1038 Words | 4 Pages. Marketing Reflects the rhetor, Needs and Wants of Customers. Ever since man started trading goods, marketing was created. Marketing has evolved and there were several phases in tea cake, its . evolution. Define. First, there was the production of the product, with no consideration on Material and Its Environment customers’ wants and needs. Secondly, customer’s wants and needs were not really considered as products were pretty much standardized.

Lastly, products were differentiated and define, a focus on customer's wants and needs came to the forefront of business concern, which was the wintergirls, needs and wants of customers.

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am i prejudice essay Most people who tend towards prejudiced judgments make their decisions based on incomplete knowledge, or they generalize a great deal. A person who is prejudiced against Asians because a young Asian man insulted him two years ago is rhetor generalizing that one person's actions to tea cake, an entire group of rhetor define people, thinking that all Asians are the war against same as the one who insulted him. Rhetor? The African-American who despises white people because his or her father was treated poorly by war against, whites are judging all people with white skin to be the rhetor define same as the people who hurt his or her parents. The Christian who slanders Moslems because they don't believe the same things that he or she does is judging those people based on his or her own belief system, and is not looking at them as human beings who have grown up with their own systems of belief. There is no doubt about it: prejudice is easy. Developing a prejudiced perspective of the world makes virtually everything black and white, with no room at all for shades of grey. People are good or bad, and prejudiced people don't have to think further or learn more about anyone--their minds are already made up, and that's all there is to it. Prejudice in some ways is a form of mental and emotional laziness, and in other ways it's a huge barrier that people use to hide behind, trying to eliminate threats to great papers, their feelings of safety and well being. At its most basic, prejudice is our willingness to believe bad about define others without finding out the truth. And my prejudice against greenskins means that I'm going to close myself off from learning from them, I'm going to deprive myself of what they have to share with me, and I'm going to live in fear of the greenskins becoming stronger than me and doing something horrible to me to pay me back for the way I feel about them.

That's no way to live a life, and by allowing my prejudices to control how I treat others, I'm dooming myself to tea cake, continued ignorance and define, future fears. The way to battle prejudice--in ourselves and in others--is simple. We must educate ourselves as to the true nature of all people. Individuals do not accurately represent any racial, religious, or cultural group, and we're taking the easy and lazy way out if we allow ourselves to define others by great papers, the actions of very few. with a devil, and one of the worst kinds of devils, for it. shuts out the rhetor truth, and often leads to ruinous error. Prejudice is the conjuror of nike history imaginary wrongs, strangling truth, over-powering reason, making strong people weak, and weak. people weaker.

God gave us the large-hearted charity which. Define? beareth all things, believeth all things, hopeth all things, endureth all things, which thinketh no evil! Sign up for your free daily spiritual or general quotation. Too many of our prejudices are like pyramids upside down. They rest on tiny, trivial incidents, but they spread upward. and outward until they fill our minds. Prejudice can go very deep. What? It is only healed when we end the rhetor war. within and accept those parts of ourselves we find so unacceptable. Then we will have the courage to accept those who are different. from us, who have different beliefs, who are a different color, or. who live differently.

When we can tolerate ourselves, then we can. be tolerable toward others and tea cake, extend kindness to all equally. I was climbing up a mountain-path. With many things to do, Important business of my own, And other people's too, When I ran against a Prejudice. That quite cut off the view. Prejudices are the chains forged by ignorance to keep people apart. Prejudices are the refuge of rhetor those who cannot think for themselves. Most people wish to be consoled, confirmed.

They want. their prejudices reinforced and their structured belief. systems validated. After all, it hurts to think, and it's absolute agony to think twice. Just as a child is born without fear, so it is born. without prejudice. Prejudice, like fear, is acquired. Prejudices, it is well known, are most difficult to eradicate. from the wintergirls sparknotes heart whose soil has never been loosened or. fertilized by education; they grow there, firm as weeds among stones. Prejudice is a seeping, dark stain, I think, more difficult to fight than. hatred--which is define powerful and violent and great papers, somehow more honest. Define? Constantly I am having to fight and tea cake, overcome my prejudices because I. Rhetor Define? realize that first impressions and judgments are often misleading.

We have some inspiring and Material Relations Humanity Environment, motivational books that may interest you. Our main way of supporting this site is through the sale of books, either physical copies or digital copies for your Amazon Kindle (including the online reader). Define? All of the money that we earn through them comes back to the site in one way or another. Just click on the picture to the left to great papers, visit our page of books, both fiction and non-fiction! mission, therefore, is to confront ignorance with knowledge, bigotry. with tolerance, and isolation with the outstretched hand of generosity. Racism can, will, and define, must be defeated. The fact that we are human beings is infinitely more important than all. the peculiarities that distinguish human beings from one another. Nike History? Prejudice does not think logically. Define? It does not ask why, and remains. on the deceptive surface.

The mark of the sage is the lack of prejudice, that of a fool, the nike history lack of thought. What does the color of one's skin tell us that is of any significance. about rhetor a person? Nothing, of course, absolutely nothing. It does. not say whether the person is nike history warmhearted or kind, clever or witty, or whether that person is good. Unless we empty ourselves of preconceived cultural or intellectual images. and expectations, we not only cannot understand the Other, we. cannot even listen.

Indeed, we cannot even feel empathy. Define? The Different Drum. Until justice is blind to color, until education is unaware of race, until. opportunity is unconcerned with the color of people's skin, emancipation will be a proclamation but not a fact. Sign up for your free daily spiritual or general quotation. Wintergirls Sparknotes? Just for Today, the Fire Edition --scores of photos and uplifting thoughts to help you to make your day a great one!

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essay talmud Recently, Rabbi David Stein authored a programmatic essay on the way Talmud should be taught in American Modern Orthodox High Schools. The major contribution of the article is to shift the teaching and learning of Talmud from rhetor, being just the study of text, into being the study of a discipline or subject with a “structure” of great papers essential questions and key ideas. Rhetor? I had previously addressed the curriculum question in regard to Halakhah education in a different forum , [1] and the importance of focusing on the essential questions of the discipline is critical for Talmud study as well ; I agree with the point of departure that educational best practices require attending and focusing lessons around the structures of Material Relations Between Humanity Environment Essay a discipline. In this response, I am prepared to agree with Rabbi Stein that best practices of Talmud instruction would suggest a focus on essential questions; yet, I would disagree with him on what those essential questions are. Define? His essay ends with a stark dichotomy: either we accept the new model in his school with its unique conception of the essential questions and war against, structures of Talmud, or we are guilty of define rejecting the scientifically modeled best practice of Schwab and and janie, Bruner.

But from my perspective, a third possibility remains open: even schools with more traditional curricula can still use an essential questions approachjust with different essential questionsand are still following the science of education even without copying the authors’ new model. I serve as a Talmud teacher in the same type of schools that Rabbi Stein writes about, namely, the Maimonides School in Brookline, Massachusetts, a flagship institution for Modern Orthodox education founded by rhetor define, Rabbi Joseph B. Soloveitchik in 1937. Though it is a fallacy to lump all forty-five US Modern Orthodox high schools into one group, I think that Maimonides reflects fairly broadly on these schools as a whole. We are coeducational, and passionately committed to Halakhah ; located in Boston, we are neither tiny nor huge in size . And we reflect the general ethos of Modern Orthodox Jewish education: our students go on what is mannerism to be students and scholars of Talmud in their year of study of Israel, in college, and beyond, while engaging with the wider world in citizenship, career, and community. The Magic Behind Essential Questions. Rabbi Stein focuses on one of Bruner’s most important contributions to the field of education: the realization that the most important aspect of the learning of any discipline is the key structure or essential questions of the subject, and define, not the texts, textbooks, or units which are used as manifestations or illustrations of those essential questions.

Essential questions can be taught at all ages and all grade levels, and recur throughout the nike history curriculum in each semester of each year. Like any curriculum, Talmud curricula should be focused on essential questions at define the core, and schools should be open to make all sorts of adjustments and great papers, changes to topics of Jewish Law and Tractates of Talmud studied, so long as the essential questions and structures remain constant. A curriculum might adjust (1) the selection of rhetor topics and tractates, (2) languages used in instruction (Hebrew or English) and text-reading (Aramaic or English), (3) the difficulty of language in the text studied (Talmudic sections written in Hebrew to complex Aramaic), (4) the focus on Practical Law, or Talmud alone, or Talmud and commentarybut these shifts only nike history, change the externalities of the program and not the core: the essential questions which remain the rhetor same. Rabbi Stein quotes extensively from a thin booklet penned by is mannerism, Rabbi Aharon Lichtenstein in which the late Har Etzion rosh yeshiva discusses the issues confronting Talmud study in define, yeshiva high schools today. [2] Throughout his essay, Rabbi Lichtenstein returns to the same basic essential questions and themes of Talmud study such as “command and limit,” normative message, of “He who commands and obligates,” “normative consciousness of the Torah’s authority”, “authority and logic,” “conservatism and and janie, momentum,” a normative system. [3] Not surprisingly, Rabbi Lichtenstein considers these themes essential to Talmud study in rhetor define, other essays as well, such as the earlier “Why Learn Gemara.” [4] Accordingly, it is noteworthy that Rabbi Lichtenstein agrees methodologically with Rabbi Stein in his openness to what, changing curricula while maintaining essential questions and structures, but disagrees with Rabbi Stein in establishing what those essential questions are. For Rabbi Lichtenstein, a possible shift to the conventional way Talmud is studied is to maintain the original essential questions of normative command - which for him are the essential themes of Talmud study - while changing only the texts that are studied (dimension #3 above), focusing more on the easier Hebrew in the Mishnah or Mishneh Torah instead of on rhetor the more complex Aramaic of the Talmud. In addition, Rabbi Lichtenstein unequivocally indicates that, in boys, his vision, the overwhelming majority of yeshiva high school students should continue intensive study of Talmud as has been the case until now; no major change is needed for this group of rhetor students who are not presently in crisis. A new curriculum which sacrifices the development of text-study skills by shifting the text that is studied is war against boys, appropriate for some students, but the majority should study in rhetor define, accordance with past curricula.

Yet, the Shalhevet program appears to suggest a change to be made for all students, and therein lies a risk in making a change for students for and janie whom no change was necessary. What are the Essential Questions of Talmud Study? It is important to determine what the essential questions are, because in a context of limited time, schools will spend more time and rhetor, focus on the essential questions and less on secondary aspects of the subject. Though unstated in their piece, one gets the impression from Rabbi Stein that a majority of “traditional” Talmud programs spend more time on the development of textual-skills, and the major change of the Shalhevet program is devoting more time to great papers, the essential structure of underlying philosophy, at the expense of less time to textual-skills. For Rabbi Stein, the define essential core or structure of Talmud study relates to the philosophical basics and “fundamental principles, values, and questions” of Jewish law; the major movement of their curriculum is to liberate the essential philosophical questions from being weighed down by intensive textual study, enabling students to focus on wintergirls the central ideas (Rabbinic Authority, law and logic, diversity and unity in law, flexibility and democracy, Rabbinical and Biblical law). Yet, the essential questions in skill-based classes are usually phrased not as underlying philosophical issues, but as the skills-to-be-acquired.

The essential questions of a math class do not relate to define, the philosophy of math, but to the way students approach math problems. [5] And so, a different educator might argue that even one adapting Bruner’s approach to Talmud study might focus on a different set of essential questions which are skill-focused. In my view, the essential questions of Talmud study are different, and are formulated as skill or methodology based, and not as underlying philosophical questions. Dr. Yael Jaffe (full disclosure, m y w ife), recently suggested in her doctoral dissertation on Talmud study that one of the key essential questions in Talmud study is learning how to process the unique recurring text-structures of Talmud study, involving question answer, attack response, proof disproof. Other Talmud teachers would similarly grant that understanding and boys, identifying the modes commentaries operate in (translation interpretation, filling in lacuna in the argument, or independent questioning), or the distinction between fundamental and peripheral debates is a similar skills-based essential question of the discipline. And so, even were we to define, shift Talmud study to a new focus revolving around educational best-practices, the result is probably not the Shalhevet curriculum: it is instead a curriculum that is Humanity and Its Environment Essay, more attendant to rhetor, the transparent identification, instruction, practice, and scaffolding of text-analysis skills. Textually Literate or Philosophically Aware? From my vantage point, the nike history key essential structures relate to the skills of understanding the define text, more than the ideas and theoretical underpinnings of Halakhic Jurisprudence. Moreover, skill development must be undertaken at sparknotes the earlier grades, because though students can pick up the rhetor philosophic principles as they mature, the hours and years needed to attain strong skills do not happen overnight, and so skills must be introduced early and war against boys, spiraled around numerous times in middle school and high school.

Our current curricular approach produces a large cadre of students each year who can be independent Talmud studiers and who can be empowered consumers of our tradition. We are able to rhetor define, achieve the ideal result: men and women who can to borrow from Rabbi Lichtenstein againhave a primary engagement with primary texts, and thereby become “insiders” in the unfolding of Halakhah and Jewish tradition. A turn towards philosophy might help our students understand what they observe as new questions are raised and addressed in modernity (and also across the generations of Jewish history) but it comes at the risk of great papers relegating our students to the role of “outsiders,” those who watch and can make suggestions about the evolution of Jewish law but never have enough mastery of the texts to be able to hold their own in the details of the debate. Issues of Rabbinic Authority, law and logic, diversity and unity in law, flexibility and rhetor define, democracy, etc., often stand behind the curtain of nike history Halakhic jurisprudence, but in Orthodoxy new decisions are based on the precise understanding of Talmudic texts, and not the background principles alone. We risk doing our students a disservice if we explain to them the rhetor background principles, but don’t spent the hours (some might say 10,000 hours ) necessary to give them the keys to precise and wintergirls sparknotes, nuanced understanding of the foundational texts. In the end, continued literacy in our texts is what will perpetuate our mesorah , more than discussions about Jewish thought might without a prior foundation in text study; and middle and high schools must prepare their students for that kind of rhetor textual literacy as they go through school. Defining Crisis, and Understanding Possible Responses to it. Rabbi Stein’s argument begins with the identification of a crisis in Material Between and Its Environment, current Talmud study across Modern Orthodox high schools in the United States. Much has been written about define, this topic in the sources Rabbi Stein cites, in further sources cited in the above referenced dissertation, and in numerous other forums. And much as we might agree with the old adage in politics that a serious crisis provides a resounding call to war against boys, action that cannot be wasted, the diagnosis of the precise nature of the define crisis and the appropriate solutions for it remains a needed first step. As many writers note, this question is a deeply subjective one, and a question which might carry a different response in different communities, and so one school’s specific crisis or challenge might differ from the ones in sparknotes, a different community.

Is the crisis that students feel like the topics they study in rhetor define, Talmud are not relevant to their daily lives? That the goring ox Rabbi Stein speaks of cannot relate to modern realities? If so, a possible solution is more careful selection of tractates of Talmud study, focusing on practical and day-to-day topics, as has been the practice in Maimonides for generations, which has chosen to study topics like Shabbat, Prayer, and Kashrut as the building blocks of nike history its Talmud curriculum. [6] Or perhaps the crisis is that students beginning Talmud lack the Hebrew language skills needed to crack the define challenging language of Talmudic texts? This might lead to is mannerism, an entirely different solution related to how we teach Hebrew, or related to the difficulty of Talmudic language used (à la Rabbi Lichtenstein). Is it that students are no longer captivated by the content? To be sure, student investment and rhetor, zeal in a discipline is a key predictor of outcomes in that discipline, but it is only a partial measure. [7] We should acknowledge, that like in regard to math or the hard sciences, schools and the adults therein sometimes make choices in light of long-term payout for nike history students and not short-term student gratification.

Students might care less or like a discipline less in the here-and-now, but schools still teach the building blocks of the discipline in order to reach the long-term payout. Define? In America, students routinely prefer the stimulating discussions of tea cake History and English over Math and define, Physics, but few would argueespecially in our STEM -steeped culturethat the solution is to teach less of math and the sciences. Many subjects take years of introductory level study before reaching the final payout, but the and janie crisis of captivation in define, the present should not lessen our zeal to undertake the nike history study of these subjects for the sake of the rhetor future. And perhaps, the problem is not rooted in curriculum, as much as it is rooted in boys, teacher training. Rhetor Define? Perhaps teachers lack subject-matter expertise (their own 10,000 hours of prior Talmud study) or the didactic expertise (as in nike history, the aforementioned dissertation) to give first-rate and well rounded classes? If so, the solution to the crisis is improving teacher trainingeither in teacher training programs or in define, the early years of teaching; changing the curriculum fails to address the central issue. Or perhaps there is no crisis at and Ideational Between Environment Essay all. We cannot generalize to all communities, and define, whether it is indeed true across the country and in sparknotes, each and every school. My hope and sense is that in at least some schools Talmud is not the least-liked of all Judaic subjects, although perhaps I am mistaken.

In the rhetor end, Rabbi Stein’s essay raises some important questions about the need for and value in tea cake, rethinking the way Talmud is rhetor, taught and studied. But as a next step, we probably need major nation-wide empirical research about and janie, what distinguishes successful schools and classrooms in define, Talmud from those in despair and crisis. Such data can help reassure us whether the solution lies in curricular change, didactic approaches, teacher training, topic selection, language, or some of the above. Until then, perhaps the solution of refocusing on essential structures and questions is the way to start. In my mind, though, the Material Relations Between Humanity essential structure of “Talmud” is the define structure of the Talmud: understanding the and janie ebb and flow, rhythm, and define, key words and phrases that make the nike history Talmud buzz and sing. [1] See Yaakov Jaffe “Towards a New Paradigm for the Study of Halakhah,” Ten Da’at 20 (October 2009 ): 75-90. [2] Aharon Lichtenstein and Yehuda Brandes Notes from Atid: Talmud Study in Yeshiva High Schools (Jerusalem: Atid, 2007), 7-28. Define? Brandes also recently discussed his views on Talmud study in more detail in his own programmatic essay “Talmud Study: From Proficiency to Meaning” Hakirah 21 (2016) : 81-112. Rabbi Stein is not focused on Brandes’s views per se, and nike history, they are also outside the scope of this paper, but a fuller treatment of his views can be found in that article, accessible here . [3] Ibid. 8, 9, 10, 11, 18, 20, 21, and 21; respectively.

[4] Aharon Lichtenstein “Why Learn Gemara” in Leaves of Faith Volume One (Jersey City: Ktav, 2003), 1-18. [5] See Jay McTighe and Grant Wiggins, Essential Questions: Opening Doors to rhetor define, Student Understanding (Alexandria, VA: ASCD, 2013). [6] See Seth Farber, An American Orthodox Dreamer: Rabbi Joseph B. Soloveitchik and Material Between and Its, Boston’s Maimonides School (Brandeis University Press, 2004), 82. [7] See Thomas J. Kane and Douglas O. Rhetor Define? Staiger, Learning about Teaching: Initial Findings from the Measures of Effective Teaching Project (Seattle: Bill Melinda Gates Foundation, 2010), 23-25. The authors indicate that in Math and ELA , classroom management and the setting of high standards are greater predictors of nike history student outcomes than the ability to captivate or interest the rhetor define student in the material. Out of seven measures of teaching studied there, captivation has third lowest predictive power in both ELA and Math. Rabbi Dr. Yaakov Jaffe serves as the rabbi of the Maimonides Kehillah, founded by Rabbi Joseph B. Soloveitchik in 1963, and as the Director of Tanach Studies at nike history the Maimonides School. He received his ordination and doctorate from Yeshiva University, where he holds graduate degrees in Bible, Jewish History, and Jewish Education. Rabbi Dr.

Yaakov Jaffe serves as the rabbi of the Maimonides Kehillah, founded by Rabbi Joseph B. Soloveitchik in 1963, and as the Director of Tanach Studies at the Maimonides School. He received his ordination and doctorate from Yeshiva University, where he holds graduate degrees in Bible, Jewish History, and Jewish Education. Jan 30 The Modern Orthodox Vote and the Episcopalian Turn. Jan 23 Aesopian Language in the Holocaust Writings of the rhetor Aish Kodesh of Piaseczno. Jan 12 Curriculum, Crisis, and Change: Towards a Talmud Curriculum Grounded in Educational Theory. Jun 22 Would the what Rav Approve of the define Soloveitchik Siddur? Oct 2 Are Modern Orthodox Jews More Comfortable with Mysticism or Anthropomorphism? Theodicy, faith, and the meaning of war against life. Rhetor? Who got it right - Kohelet or our Yamim Noraim liturgy?

Elana Stein Hain explores! Zev Eleff explains what Zionism has to do with Sukkot, at least in Material Environment, America. YU President Ari Berman's opening address, comparing YU to a Sukkah! Shlomo Zuckier captures this historic moment in his notes. Chana Chava Ford explains what Sukkot might teach us about real religious change.

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